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Law Firm SEO: the “SEO” stands for (in case you didn’t realize) “Search Engine Optimization”. What’s it all about? Three words: search engine rankings. The higher you rank on Google and Yahoo, the more people will be able to find you (and hence, the more likely they’ll follow up with you to retain your services). […]

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Why have lawyers and law firms been slow to take advantage of the opportunities presented by technology and the Internet to promote themselves to prospective clients? Why do lawyers feel that they just need to put up a website for the sake of saying they have a website? Putting up a website alone doesn’t guarantee […]

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It’s probably safe to suggest that most ordinary Torontonians do not personally know or have immediate access to a lawyer to help resolve their legal issues. Rather, they may depend on their friends, colleagues, or other professionals they do know (e.g. bankers, accountants, consultants, real estate agents, insurance agents, paralegals, other lawyers they know, etc.) […]

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SEO or Search Engine Optimization refers to the ability to make your website rank high on search engines for your selected keywords. It’s part art, part science. There are hundreds of variables at play here and people have devoted their businesses and lives to mastering the techniques to be in the top spots on Yahoo! […]

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Just for fun, I researched the locations of 1,000 solo/small firm Toronto law offices. As one could guess, they are hudled around 290 ‘hot spots’ and concentrated heavily in the downtown area. Here’s a link to te map, courtesy of BatchGeocode.com (which allows you to plot multiple locations on a single Yahoo! map). Based on […]

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