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Part of the reason why lawyers are not good business-minded people as a profession is because they fail to understand and appreciate what building a brand means. I’m sure you’ll get the same old boring answers if you ask lawyers what makes them memorable/different when compared to our competitors: “we are committed to client service […]

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I was practically in the yelling match with a (prospective) client and good friend about target marketing. I wanted to know, plain and simple, who his target market was. He gave me some fluff. I kept asking: “Please be specific”. He kept giving me general answers. “We’re targeting everyone. We’re targeting professionals and their families. […]

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Law Firm SEO or Search Engine Optimization is all about designing a sound strategy and implementing that strategy to perfection. At the end of the day, the strategy will tell you the who, what, where, when, why and how of how to improve your Google (and other search engine) rankings. So let’s delve a bit […]

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