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Part of the reason why lawyers are not good business-minded people as a profession is because they fail to understand and appreciate what building a brand means. I’m sure you’ll get the same old boring answers if you ask lawyers what makes them memorable/different when compared to our competitors: “we are committed to client service […]

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I came across a great article entitled “The Future of Law Firms – Where is All This Heading?” by John O. Cunningham. The article was derived from Mr. Cunningham’s opening remarks to the General Counsel Panel on Jun 23, 2004. In his remarks, Mr. Cunningham breaks down what has happened to law firms since 1974 […]

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Once in a blue moon, something comes up that completely shocks and awes the legal world. Today, that something, in my humble opinion, is what our friends in England have created and called “Legal Disciplinary Practices” or “LDPs” for short. In an article last month in Presswire entitled “Law firms to allow non-lawyers partners” (31 […]

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There are many avenues for average Torontonians to find not only a lawyer, but the right lawyer for their particular case. Unfortunately, most of these avenues are inconvenient and sometimes very costly (e.g. an initial meeting with a lawyer could run you a few hundred bucks!). More often than not, people find a lawyer through […]

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Speaking of law firm SEO, I just came across this great article entitled “Search Engine for Lawyers” by Mark Hicken of Skunkworks Creative Group Inc. Mark has a very insightful website about law firm SEO and you can find it here. In his blog, Mark talks about things like: niche markets and how it’s easier […]

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As they taught me in business school, when you’re analyzing whether to get into a particular industry (or if you’re already in one), you should know what the key success factors are and strive to outdo your competition with respect to those factors. Based on the the Michael Porter analysis I previously undertook, I was […]

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Why have lawyers and law firms been slow to take advantage of the opportunities presented by technology and the Internet to promote themselves to prospective clients? Why do lawyers feel that they just need to put up a website for the sake of saying they have a website? Putting up a website alone doesn’t guarantee […]

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