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I am very thankful to the Globe and Mail for once again mentioning us in Bar Talk last week. On August 24, 2011, in an article entitled “Torys snags Bennet Jones globetrotter“, Bar Talk wrote the following: Google invests in legal startup While most eyes were on Google Inc.’s recent purchase of Motorola Mobility Holdings […]

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I’ve been learning a hell of a lot about linkation these past few days and wanted to share some insights. First, as I’m sure you’ve guessed by my previous blogs, links to your website have a significant impact on how your website ends up in search engines rankings for certain keywords. The more high quality […]

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I came across two blog entries today that deal with the issue of buying links, so I thought I’d touch upon them here. The idea of buying links goes as follows: among many other factors, Google uses links to determine if a website should be ranked higher on its indexed pages. The idea is that […]

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Law Firm SEO or Search Engine Optimization is all about designing a sound strategy and implementing that strategy to perfection. At the end of the day, the strategy will tell you the who, what, where, when, why and how of how to improve your Google (and other search engine) rankings. So let’s delve a bit […]

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Law Firm SEO – Here we go again… So I’ve been learning all about SEO over the past little while, the tricks and tips. In addition to what I’ve already mentioned about Law Firm SEO, here are 10 more things you should know that will help improve your organic search engine rankings for your particular […]

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Speaking of law firm SEO, I just came across this great article entitled “Search Engine for Lawyers” by Mark Hicken of Skunkworks Creative Group Inc. Mark has a very insightful website about law firm SEO and you can find it here. In his blog, Mark talks about things like: niche markets and how it’s easier […]

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Law Firm SEO: the “SEO” stands for (in case you didn’t realize) “Search Engine Optimization”. What’s it all about? Three words: search engine rankings. The higher you rank on Google and Yahoo, the more people will be able to find you (and hence, the more likely they’ll follow up with you to retain your services). […]

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Lawyer Find: how do most Ontarians find a lawyer? Well, a dated but still relevant survey conducted by Manifest Communications of the public attitudes towards Ontario lawyers showed that most people turn to informal networks to find lawyers [source: Milton W. Zwicker, Developing & Managing a Successful Law Firm, (Toronto, Canada: Thomson Canada Ltd., 1995), […]

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Why have lawyers and law firms been slow to take advantage of the opportunities presented by technology and the Internet to promote themselves to prospective clients? Why do lawyers feel that they just need to put up a website for the sake of saying they have a website? Putting up a website alone doesn’t guarantee […]

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It’s probably safe to suggest that most ordinary Torontonians do not personally know or have immediate access to a lawyer to help resolve their legal issues. Rather, they may depend on their friends, colleagues, or other professionals they do know (e.g. bankers, accountants, consultants, real estate agents, insurance agents, paralegals, other lawyers they know, etc.) […]

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SEO or Search Engine Optimization refers to the ability to make your website rank high on search engines for your selected keywords. It’s part art, part science. There are hundreds of variables at play here and people have devoted their businesses and lives to mastering the techniques to be in the top spots on Yahoo! […]

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