Law Firm SEO or search engine optimization is as much about the number and quality of links coming into your website as it is about how your website content has been search engine optimized. In this blog, I’ll be discussing some of the more important things to keep in mind about inbound links.
In the world of the Internet, links are the relationships or building blocks upon which search engines (e.g. Google and Yahoo) determine the popularity of your website. Search engines look at the web pages that are linking to your site to determine their relevancy (by examining things like link text, title of the web page, tags, and the URL). Interestingly enough, you want to make sure that inbound links and websites from which they are coming have the keywords that your are optimizing your website for. So if you want to target “Toronto auto dealership” (exactly in that order), then you want your inbound links to be written – preferably in bold and in large font – using those words in that order.
You will also want to try to ensure that the inbound link to your website which appears on other websites is not buried deep inside those websites; the more difficult it is to find; the easier the link is to find, the better!
So how do you increase the number of good quality inbound links to your website? The best way is the most natural: have good quality and regularly updated content that targets your keywords. You can also set up a link-exchange program or form on your website, where you agree to share links with other relevant websites. Look at competitor websites or websites that are popular for particular keywords and ask them if they’d be willing to link to your website.