Law Firm SEO – Here we go again… So I’ve been learning all about SEO over the past little while, the tricks and tips. In addition to what I’ve already mentioned about Law Firm SEO, here are 10 more things you should know that will help improve your organic search engine rankings for your particular keywords (by organic, I am referring to the search results that occur after paid Google ads are displayed):
- Permalinks: these are permanent links or URLs that points to a specific blog or forum entry after it has passed from the front page to the archives. You should make sure that you change default links to your specific blog or forum (which may simply contain alpha numeric characters) to permalinks that incorporate your title.
- Blog Tags: these are keywords and terms that will help describe your page or blog for search engine users to find. Make sure to fill your website and blog with relevant and popular tags.
- Related Links: put up links adjacent to your content to encourage users to visit other pages, blogs, etc. This is great for SEO because search engines love lots of deep linking within websites.
- Links to other websites: linking to good quality websites will not only make your website a ‘go to’ portal on a particular topic, but it will also create trust among industry players and search engines.
- No Broken Pages: search engines hate broken pages / URLs and will punish your website if there are page errors, etc.
- Share Backlinks: allow other websites to link to your page by filling out a form. When they do so, you will be automatically notified and then you can do the same. Backlinks are the relationships that search engines use to determine if your website is a good one. The more good quality backlinks you have, the better.
- Update Frequently: search engines love to see frequently updated content (because it’s more likely to be relevant to those who are searching for the content).
- Use ALT Tags for pictures: although search engines cannot see or index the images or words that appear in images, if you describe your images using an ALT tag (which displays when you hover your mouse over an image), then search engines can read those images.
- Tag your keywords: you should be using tags such as header tags (e.g. H1 through to H6, etc.) to characterize your keywords, as well as bold, italics, and underline.
- Keep learning and strategizing: there’s always some new way to improve your Google rankings and you should never stop learning about them to take advantage (and leave your competitors wondering how you got on p. 1 of Google for your specific keywords).