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Aug

17

Free eBook: 4 Steps to Online Legal Marketing (pp. 1-4)

Michael CarabashSo alongside the release of our new eBook, I’ll be releasing bits and pieces of that eBook right here in the blog. Remember, just go here to download the full eBook (just scroll to the bottom).

Introduction
You have just hung out your own shingle and are looking for new clients.

You are an associate at a boutique law firm, responsible for educating existing clients about new legal developments.

You are a partner at a national law firm and need to do some damage control in light of an online smear campaign from a disgruntled former employee.

Irrespective of where you are at in your lawyering lifecycle, one thing remains clear: knowledge of ONLINE LEGAL MARKETING is vital.

By “online legal marketing”, I am talking about having a strategy which, when properly executed, will give you an online presence to help attract new clients, inform existing clients, and manage online risks.

The internet is the new playing field for professional service providers. Prospective clients – sophisticated buyers who leverage technology to find information and deals online – are shopping around for you! And if you’re still sitting on the sidelines using ads on park benches and in newspapers and magazines, then you’re wasting your time and money.

In this eBook, I will teach you everything I learned about online legal marketing – and 100% FREE. What qualifies me to provide you with such advice? Well, in a nutshell, I understand what MY GENERATION is looking for: cost-effective and convenient access to information, products, and services. I use websites like www.Wikipedia.org, www.Canoe.ca, and www.Google.ca to access information. I use www.eBay.com, www.Craigslist.com, www.Kijiji.ca and www.FreeCycle.org to find deals for both merchandise and service. And I’m connected with my friends and peers through social media websites, my blog, and my microblog (Twitter – @michaelcarabash), which allow me to keep me in touch with the latest developments and share my own ideas and knowledge. I understand and appreciate what’s coming down the pipeline in terms of prospective clients.

Let me break down my epiphany for you. After getting called to the Ontario Bar last year, I developed a website Dynamic Legal Forms to help put people in touch with local lawyers. To market that website online, I spent months researching various topics – ranging from website design, search engine optimization, social media, and paid online advertising. I have tried so many different techniques – some successful and some uneventful. And this is where you’re about to get your money’s worth: I am going to pass all of my experiences on to you for FREE. Why would I do so? Two reasons…

First, when you finally decide to build an internet presence, you won’t have the time or energy to learn what I’ve learned or do what I’ve done. Indeed, you should be spending your limited time practicing law and billing clients. That is what YOU are good at and that’s where I come in. Once retained, my team of professional and I will help you strategize and execute your plan. That is what the Dynamic Legal Forms team is good at. You can e-mail me directly at michael@dynamiclegalforms.com.

The second reason I’m giving away this information for free is because I want you to join Dynamic Legal Forms and use it as a platform to promote yourself online to prospective clients. We are always looking for lawyers to respond to posts and get new clients. We want what lawyers have: content in the form of blogs, videos articles, etc. We have the ideal platform to promote lawyer services and we encourage you to take advantage. Finally, giving away this information makes it easier for me to educate lawyers about online legal marketing; I can just tell lawyers to download and read this eBook on their own time and at their own pace. When lawyers need me and Dynamic Legal Forms to start planning and executing, we will be there!

Introduction

You have just hung out your own shingle and are looking for new clients.

You are an associate at a boutique law firm, responsible for educating existing clients about new legal developments.

You are a partner at a national law firm and need to do some damage control in light of an online smear campaign from a disgruntled former employee.

Irrespective of where you are at in your lawyering lifecycle, one thing remains clear: knowledge of ONLINE LEGAL MARKETING is vital.

By “online legal marketing”, I am talking about having a strategy which, when properly executed, will give you an online presence to help attract new clients, inform existing clients, and manage online risks.

The internet is the new playing field for professional service providers. Prospective clients – sophisticated buyers who leverage technology to find information and deals online – are shopping around for you! And if you’re still sitting on the sidelines using ads on park benches and in newspapers and magazines, then you’re wasting your time and money.

In this eBook, I will teach you everything I learned about online legal marketing – and 100% FREE. What qualifies me to provide you with such advice? Well, in a nutshell, I understand what MY GENERATION is looking for: cost-effective and convenient access to information, products, and services. I use websites like www.Wikipedia.org, www.Canoe.ca, and www.Google.ca to access information. I use www.eBay.com, www.Craigslist.com, www.Kijiji.ca and www.FreeCycle.org to find deals for both merchandise and service. And I’m connected with my friends and peers through social media websites, my blog (www.dynamiclegalforms.com), and my microblog (www.Twitter.com – @michaelcarabash), which allow me to keep me in touch with the latest developments and share my own ideas and knowledge. I understand and appreciate what’s coming down the pipeline in terms of prospective clients.

Let me break down my epiphany for you. After getting called to the Ontario Bar last year, I developed a website www.dynamiclegalforms.com to help put people in touch with local lawyers. To market that website online, I spent months researching various topics – ranging from website design, search engine optimization, social media, and paid online advertising. I have tried so many different techniques ­– some successful and some uneventful. And this is where you’re about to get your money’s worth: I am going to pass all of my experiences on to you for FREE. Why would I do so? Two reasons…

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4 Steps to Online Legal Marketing Page 4 of 18

First, when you finally decide to build an internet presence, you won’t have the time or energy to learn what I’ve learned or do what I’ve done. Indeed, you should be spending your limited time practicing law and billing clients. That is what YOU are good at and that’s where I come in. Once retained, my team of professional and I will help you strategize and execute your plan. That is what the Dynamic Legal Forms team is good at. You can e-mail me directly at michael@dynamiclegalforms.com.

The second reason I’m giving away this information for free is because I want you to join www.dynamiclegalforms.com and use it as a platform to promote yourself online to prospective clients. We are always looking for lawyers to respond to posts and get new clients. We want what lawyers have: content in the form of blogs, videos articles, etc. We have the ideal platform to promote lawyer services and we encourage you to take advantage. Finally, giving away this information makes it easier for me to educate lawyers about online legal marketing; I can just tell lawyers to download and read this eBook on their own time and at their own pace. When lawyers need me and www.dynamiclegalforms.com to start planning and executing, we will be there!

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