I came across an automated software (called Trackback Spider) for purchase which essentially creates links to your website by spamming other people’s blogs through trackback (which I discussed previously). This method of increasing the number of links to your website is called “Blackhat” (which means bad, malicious, unethical, etc. means by which search engine optimizers try to improve their website’s search engine rankings). I came across a review of Trackback Spider on WebProNews and, although it’s a few years old, it’s worth mentioning here. In that blog, the author (Andy Beard) mentioned how this kind of software doesn’t really help you in the long run because:
- It is becoming harder to use because bloggers complain and report the websites that employ them to Google.
- Bloggers – particularly the sophisticated ones – review the trackbacks and comments on their blog posts and won’t let spam slip by.
- Blogs have plugins which require reciprocal links to determine whether a trackback is spam.
- Old and abandoned WordPress blogs – which tend to have low quality and fairly low traffic – may be all that’s left for spammers wanting to build trackback links to their website.
At the end of the day, tools like this are being more and more obsolete – and for good reason.